Pub Signs, United Kingdom

In 1393 King Richard II compelled landlords to erect signs outside their premises. The legislation stated "Whosoever shall brew ale in the town with intention of selling it must hang out a sign, otherwise he shall forfeit his ale." This was in order to make alehouses easily visible to passing inspectors, borough ale tasters, who would decide the quality of the ale they provided. William Shakespeare's father, John Shakespeare, was one such inspector.
Another important factor was that during the Middle Ages a large proportion of the population would have been illiterate and so pictures on a sign were more useful than words as a means of identifying a public house. For this reason there was often no reason to write the establishment's name on the sign and inns opened without a formal written name, the name being derived later from the illustration on the public house's sign.
The earliest signs were often not painted but consisted, for example, of paraphernalia connected with the brewing process such as bunches of hops or brewing implements, which were suspended above the door of the public house. In some cases local nicknames, farming terms and puns were also used. Local events were also often commemorated in pub signs. Simple natural or religious symbols such as 'The Sun', 'The Star' and 'The Cross' were also incorporated into pub signs, sometimes being adapted to incorporate elements of the heraldry (e.g. the coat of arms) of the local lords who owned the lands upon which the public house stood. Some pubs also have Latin inscriptions.