Foam City, Miami, United States

- 20 journalists (including PB)
Sony expects to end up with about 16 hours of film for a 90 second commercial. As noted in the Sony A350 First Impressions Review, people had the opporunity to spend some time on the set with the bubbles and the A350. The subjects in the shoot were taking their own photos and video with a variety of new products from the Alpha, Cybershot and Handycam lines (and, no, there were no pre-production A900s floating about). The great thing about putting average citizens in the middle of the foam was the natural reactions produced from just being there. Bubbles and foam just make you smile. As we were on the set, there were several people just walking by who stopped flat in their tracks when they saw the bubbles. After a dumbfounded moment or two, the onlookers pulled out cameras and started doing what everyone else on the set was doing – taking photos of people taking photos of bubbles and foam.