Autumn World

Autumn is also associated with the Halloween season (which in turn was influenced by Samhain, a Celtic autumn festival), and with it a widespread marketing campaign that promotes it. The television, film, book, costume, home decoration, and confectionery industries use this time of year to promote products closely associated with such holiday, with promotions going from early September to 31 October, since their themes rapidly lose strength once the holiday ends, and advertising starts concentrating on Christmas.
Since 1997, Autumn has been one of the top 100 names for girls in the United States.
In Indian mythology, autumn is considered to be the preferred season for the goddess of learning Saraswati, who is also known by the name of "goddess of autumn" (Sharada).